Monthly Mentor

Frank Juarez (February)
Frank Juarez is a Wisconsin artist, photographer, gallery owner, art educator, advocate and community leader living and teaching in Sheboygan, Wisconsin. In 2005, he committed his life to expose, educate and engage others on the importance of experiencing and supporting the Visual Arts. Organizing local and regional art exhibitions, community art events, facilitating presentations, and supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional and national artists to interact, collaborate, network and exhibit in the Sheboygan community. Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association.

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« It’s Youth Art Month! | Main | Visual Culture - Part 2 »

March 04, 2013

Visual Culture

The second path I want to journey down is my passion for Visual Culture and how that ties into our classrooms.

Let’s kick off with a little about my passion for Visual Culture. It was probably always lurking in the background, but it came to light with beginning to pin down a topic for my MA thesis at the University of Northern Iowa in 2008. Christopher Schulte* was there pushing me to dig deep into what drove me, to find a passion for a topic. I shared a story with him about a recent article I had read titled “50 Works of Art You Should See Before You Die” and a television commercial I had seen while watching football with my family of boys. The middle of the commercial for Sprint® featuring Peyton Manning (then quarterback for the Indianapolis Colts) flashed a few second likeness to M. C. Escher’s “Relativity.” I immediately caught the likeness, but no one else did. With the wonders of DVR, I backed the commercial up and asked my three boys (husband and two sons, ages 14 and 8 at the time) if they recognized any likeness of a work of art in the commercial. They didn’t. I grabbed the laptop and pulled up Escher’s work and they could then recognize the likeness. (Go ahead, search youtube for the “Manning’s Mind” commercial. You know you want to.)

This made me wonder if I was teaching my students to recognize the subtleties in today’s world where famous works of art were being infused all around us. The moment clicked. I had found my passion … Visual Culture.

*Now Dr. Christopher Schulte is an Assistant Professor at Lamar Dodd School of Art, University of Georgia after receiving his doctorate at Penn State University. Dr. Schulte is also a 2013 Elliot Eisner Doctoral Research Award in Art Education Runner-Up.

—Ronda Sternhagen   

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