Advertising
An effective student art display shows our student’s artistic achievements and our programs while at the same time adding beauty and value. This is, at its most base, a form advertising. For secondary art educators, this form of advertising is crucial. Since we are not considered a core subject, we are an elective. As an elective we are dependent on students signing up for our classes and administrative support.
There is no better way to advertise your program that to show it off. Regularly rotating and well composed displays of student art will do just that. Be sure to show all levels of your programs; your entry level classes through your advanced arts. The caveat is this; these displays must be done throughout the school or at the very least, in the high traffic areas of the school. They must also be done with craftsmanship and care.
While there are many, many learning opportunities in a school gallery setting, there are many, many benefits to the entire program by showing student art throughout the school. Remember, student art displays add value and can engage a wide variety of students. Ongoing student art displays will help art class enrollment. As an added bonus, if you make a school look good – and you will – the administrators will notice. This will help develop an understanding of the vitality and importance of the visual arts programs in your school.
-Michael Gettings


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